Growing environment
We focus on companies and industries where marketing and technology play a key role. We seek out environments that are dynamic, innovative, and open to growth.
We create innovative projects that inspire us and others in a value-driven approach to business, where profit is not the only metric.
"We are a place where our people can grow both personally and professionally. I see M. L. Moran as a platform for self-realization and fulfilling ambitions. Our team members have a high degree of autonomy, the opportunity to influence things, and the space to create business value. All of this allows us to build great and exceptional companies."
Three pillars that guide every decision we make – from the first meeting to the sale of an exceptional company.
Seven filters that guide every decision we make. Without them, a project doesn't even get considered.
Three decades of crisis management, restructuring, and growth strategies. Selected milestones.
Acquisition, comprehensive restructuring, and strategic business development expanding into 75 countries, resulting in a 400% increase in revenue and strongly positive EBITDA. A loss-making company transformed into a global industry leader. Sold to Wilsonart Engineered Surfaces.
Crisis management of the national airline during one of the most challenging periods of its development. Averting acute insolvency and establishing an operational and strategic framework that enabled the continuation of its operations.
Comprehensive restructuring of a major Czech food producer. Reorganization of operations, optimization of cost structure, and stabilization of supplier-customer relationships.
Strategic development of a global logistics brand's Czech operations. Expanding capacity and establishing processes that meet the parent group's standards.
Saving a strategically important Czech engineering company from bankruptcy. Comprehensive financial and operational restructuring followed by setting a new direction.
Two managers. Fifty saved companies. One philosophy of creation.
Zdeněk Smejkal is a leading Czech crisis manager. He created a tooling system for financing companies in crisis. As a member of the commission for the recodification of Czech insolvency law, he participated in the amendment of the new bankruptcy law. A graduate of VŠB-TU Ostrava, he holds an MBA from Nottingham Trent University. Today, he focuses on development projects and startups.
Václav Novák is considered the most successful crisis manager in the Czech Republic. During his career, he saved 25 companies. A graduate of Charles University in Prague, after emigrating to Canada in the 1980s, he earned an MBA from the University of Phoenix. He served on the scientific board of the University of Economics and Business for 8 years. In 2026, Forbes magazine listed him among the 7 most influential personalities over 70 in the Czech Republic.
Zdeněk Smejkal is a leading Czech crisis manager. He created a tooling system for financing companies in crisis. As a member of the commission for the recodification of Czech insolvency law, he participated in the amendment of the new bankruptcy act. A graduate of VŠB-TU Ostrava, he holds an MBA from Nottingham Trent University. Today, he focuses on development projects and startups.
Václav Novák is considered the most successful crisis manager in the Czech Republic. He saved 25 companies during his career. A graduate of Charles University in Prague, he earned an MBA from the University of Phoenix after emigrating to Canada in the 1980s. He served on the scientific board of the University of Economics (VŠE) for 8 years. In 2026, Forbes magazine listed him among the 7 most influential personalities over 70 in the Czech Republic.
